King Solomon, Wise Women (u/d)

That was fun to read Tom, thanks for linking to it. Something that fascinates me is how women chose the father of their children. It’s seldom a conscious, rational choice, and some of us do get it wrong, but basically there are these biological triggers going off in our heads, provision, protection, loyalty, genetics. To make it even more mysterious it is usually based on a man’s perceived future potential. Men have long wanted to get the precise recipe so they would know how to attract more women, but trying to nail it down remains a bit elusive. Most women aren’t even aware of it ourselves, at the time it’s pretty much a sub-conscious thing.

Those triggers that lead us to seek a mate are heavily exploited by advertisers and likely politicians, too. For men that seduction is easier to spot, you drape some gorgeous woman over a car and suddenly men are more inclined to want to buy that car. But women are actually exploited in advertising the most, we are the primary consumers, the ones that do most of the household purchasing. We’re also a huge voting block and often it seems as if we are voting against our best interests. I often try to understand what the seduction going on is, what we are seeing in a candidate, how we are being manipulated into selecting them for leadership. Although people are usually trying to make an intelligent choice, we are actually being heavily influenced by marketing. This last election really played off some biology, emotionalism, and marketing, something I find quite disturbing.